CRO Analysis
The conversion rate optimization analysis is a thorough investigation of your site’s analytics. Google Analytics and other tools such as heat maps and click maps are used. These tools help build a user flow diagram which shows how visitors flow through the site, where they jump out of the conversion funnel and where they go.
Other tools such as surveys are also used to better understand the user’s desires and frustrations in their journey to learn more about your product or service. We often find missing pieces of information that stop the prospect from converting.
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Greg has a tremendous breadth of digital marketing experience. Greg consulted on optimization strategy and launched a series of trial and purchase funnel A/B tests that led to higher conversion. I would recommend Greg to any organization seeking to improve its digital marketing performance or launch new digital initiatives. He’s the rare marketer with a solid technical background, analytical mind, and instinct for innovation.
Any CRO consultant can suggest “best practice” improvements to bump up conversion rates a few percentage points, but Greg Ahern fully understands how to dive deep into site behavior to pull out your site’s true value.
Greg Ahern has been a valuable partner to SmartSearch Marketing. Through landing page testing and website CRO programs he has played a central role in improving clients’ online engagement, conversion, and bottom line business results.
