Conversion Rate Optimization

What is

Conversion Rate


Conversion rate optimization is the art of increasing the number of user actions, such as clicking a submit button or making a purchase on a website or landing page, and it can also be applied to email campaigns. The conversion is defined by a goal where the user reaches a specific page and takes a specific action, such as download, register, fill out a form or take a survey. Conversion rate optimization uses a combination of disciplines from creative design and content, psychology, science and statistics to achieve the goal.

The typical process starts with figuring out where the user is getting blocked from achieving the goal. Next, creative elements are tested to statistical confidence. Finally, the winning design is implemented and the process starts again.

(800) 700-8077

Please Audit My Site

How Conversion Rate Optimization Improves ROI

cro table

Here is an example of a case study of a client who spent $1,000 on advertising, with and without conversion rate optimization. On the original website, they received 500 clicks on their ad at a cost per click of $2. They got 20 leads at a cost of $50 per lead. The outcome is a 4% conversion rate on the website. After optimizing their website with a conversion strategy, with the same 500 clicks on the ad, the cost remained the same at $2 per click. However, they got 25 leads at a cost of $40 per lead. This is a savings of $10 per lead, which is a 5% conversion rate and a 25% lift in conversions. By adding conversion rate optimization, the client’s cost per sale dropped from $250 to $200.

Website Conversion Rate Optimization

Increase your sales with conversion rate optimization

CRO Audit

Get live feedback on what stops users from converting. Gain insights on how and where to start.

CRO Analysis

In-depth analytic analysis, surveys, heat maps & more that pinpoints issues and creates a test plan.

CRO Testing

Conversion rate optimization A/B testing that increases lift, based on years of testing experience.

Conversion Tracking

Conversion rate metrics, KPI tracking systems and real-time reporting.

Get a Free Conversion Audit and learn how to improve your site today!

Happy Customers

Greg Ahern’s experience with website and landing page best practices more than double leads. But one of Greg’s greatest assets is his focus on numbers and analytics. He tests and optimizes, then repeats until we get to the best possible website / landing page / advertisement.


Lynn Green

Lynn Green

Sr Marketing Manager at Wowza Media Systems

Any CRO consultant can suggest “best practice” improvements to bump up conversion rates a few percentage points, but Greg Ahern fully understands how to dive deep into site behavior to pull out your site’s true value.


Justin Coons

Justin Coons

SEO & CRO Manager, Clicks and Clients

Greg Ahern has been a valuable partner to SmartSearch Marketing. Through landing page testing and website CRO programs he has played a central role in improving clients’ online engagement, conversion, and bottom line business results.


Patricia Hursh

Patricia Hursh

VP Client Delivery, SmartSearch Marketing