A Complete Lead Program
Lead Optimization Program
The Ometrics Lead Program is customized to your unique business and optimized to target your desired prospects. We offer a quality, one-stop lead funnel sales program that brings high quality leads to your business. The lead funnel is constantly being monitored and optimized by conversion rate experts to provide the best performance.
For most businesses, their typical web strategy looks like this – spend some money on paid advertising to drive traffic to your website where you want the visitor to fill out an email form.
Get a Quote
The Lead Optimization Program looks like this diagram. Advertising drives traffic to a landing page to create leads. If the visitor is not converted from the landing page, leads are captured from an exit intent popup, mobile banner or a phone call. Lead magnets are also used to capture their contact information. If the visitor does not convert from the landing page, they could be converted later with an email sequence.
Drive Quality Traffic & Find Prospects
We develop a highly targeted advertising campaign to find quality prospects. We drive these quality prospects to a custom landing page. When you have quality leads, your total advertising cost is lower because the cost per lead is lower.
High Converting Landing Pages
A custom landing page is created, hosted and optimized for conversions. Our years of conversion rate optimization testing allows us to create and continually test landing pages to achieve higher conversion rates. There is no standard or one-size-fits-all type of landing page. Each landing page is unique to your business goal.
Lead magnets are a key tactic in starting the lead process. A lead magnet is something your customer really wants and is willing to provide their contact information to get it. Our creative team works to understand what drives your customers to get what they want and then creates an irresistible lead magnet.
97% of visitors leave a landing page without taking any action. When this happens, how can you get them to stay? Ometrics exit capture technology combined with the right type of lead magnet, triggered when the user is ready can capture an additional 10% to 30% of prospects.
Email & Phone Followup
The lead funnel does not stop once you have a new contact. Follow up email sequences are an important part of building brand awareness and nudging the prospect to take action to become a qualified lead. We create and distribute a series of emails to the prospects to keep them engaged with your brand as well as phone qualifying and appointment setting.
Lead Optimization Program
A complete lead optimization program from the top of the funnel to the sale