CRO Testing
The crux of conversion rate optimization is testing. After learning and creating hypotheses for why a user is not taking action, we set up A/B tests that determine with a high statistical accuracy which design is better.
To speed up the testing process, we use test data from other industries to get new test ideas. Once a test is completed, a report is created so you can remember what worked in the past and what did not. We make recommendations that include screenshots of the test variations that you can give to your webmaster.
All testing is done without editing website code which saves development dollars.
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Happy Customers
Greg is forthcoming with ideas, feedback and questions. His communication style enabled the project to adapt to organizational and technical challenges, and the final product was launched successfully.
Greg’s one of those guys with a built-in sense of efficiency and usability. He speaks in short clear sentences, and after consulting with him our eComm biz did the same with significant increases in conversions.
Greg has a tremendous breadth of digital marketing experience. Greg consulted on optimization strategy and launched a series of trial and purchase funnel A/B tests that led to higher conversion. I would recommend Greg to any organization seeking to improve its digital marketing performance or launch new digital initiatives. He’s the rare marketer with a solid technical background, analytical mind, and instinct for innovation.
