Weight-Loss Landing Page | Which Test Won
For a weight-loss landing page, which image had the highest conversions of filling out a lead form? The results: The winner is the woman tying her shoes, with 41% more conversions than the two women dancing! Did you guess the right answer? This shows that image...
Requiring a Credit Card for a Free Trial | Which Test Won
For a SaaS company, which variation had more paying customers over time, and why? The results: Variation A will have the most sign-ups, but the reason for long-term revenue may not be so straightforward. Sites where you have to enter your credit card have 80%...
Price Variation | Which Test Won
On a product page, which variation had more clicks to add to cart?See the answer below. The results: Variation A, with a percentage saved, was the winner. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every...
Boost Checkout Conversions | Which Test Won
Which cart led to a higher checkout conversion rate? The results: The Winner: Variation A, the control without the testimonial, had the best conversion rate. The variation with the testimonials resulted in a 5.48% drop in clicks to the checkout page and a 2.59% drop...
Where to Put Your Logo | Which Test Won
Which desktop navigation logo placement resulted in more visitors clicking beyond the home page? The results: The Winner: Variation B, with the logo on the left, saw a 23% increase in visitors clicking the navigation. Note that this data is for desktop visitors...
6 Compelling Heatmap Case Studies That Boosted Conversions
Heatmaps are a powerful visual tool that shows how users interact with websites through clicks, mouse movement, scrolling, and eye tracking. Companies can make data-driven optimizations to increase engagement and conversions by analyzing heat map data. Here are 6...
Trending CRO Tests to Watch in 2024
As we look ahead to 2024, conversion rate optimization (CRO) continues to evolve rapidly. Staying on top of the latest trends is crucial for businesses looking to improve their online performance and drive growth. Here are some of the key CRO testing trends to watch...
9 Ways Chatbots Can Skyrocket eCommerce Conversion Rates
With the advent of technology, we’ve seen a massive shift in how businesses conduct their daily operations. The current trend indicates using technology to enhance customer experience and provide better services. One of which is the utilization of chatbots in...
What Colors Kill Conversion Rate Optimization?
Your potential customers are waiting for you to entice them. They’ve read your marketing material, they know what you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and now...
Which Test Won | Infinite Scroll Test Results
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.Does infinite scroll on a category page increase...