6 Compelling Heatmap Case Studies That Boosted Conversions
Heatmaps are a powerful visual tool that shows how users interact with websites through clicks, mouse movement, scrolling, and eye tracking. Companies can make data-driven optimizations to increase engagement and conversions by analyzing heat map data. Here are 6...
Trending CRO Tests to Watch in 2024
As we look ahead to 2024, conversion rate optimization (CRO) continues to evolve rapidly. Staying on top of the latest trends is crucial for businesses looking to improve their online performance and drive growth. Here are some of the key CRO testing trends to watch...
9 Ways Chatbots Can Skyrocket eCommerce Conversion Rates
With the advent of technology, we’ve seen a massive shift in how businesses conduct their daily operations. The current trend indicates using technology to enhance customer experience and provide better services. One of which is the utilization of chatbots in...
What Colors Kill Conversion Rate Optimization?
Your potential customers are waiting for you to entice them. They’ve read your marketing material, they know what you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and now...
Which Test Won | Infinite Scroll Test Results
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.Does infinite scroll on a category page increase...
Which Test Won | Default Subscription Test
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.Are there more add-to-cart clicks with the...
Which Test Won | Add to Cart vs View Details Test
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.4 products per row are displayed on a homepage and the...
6 CRO Tests You Can Use to Boost Conversions for E-Commerce
What is CRO? Conversion Rate Optimization (CRO) is the art of elevating the percentage of visitors who perform desired actions on a website. It’s a blend of user behavior analysis, barrier identification, variant testing, and strategic enhancements aimed at boosting...
Which Test Won | Stacked Sub-Navigation
Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked.The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
Which Test Won? | Product Content Test
On a product page which layout has greater Add to Cart conversions?The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...