Which Test Won | Infinite Scroll Test Results
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.Does infinite scroll on a category page increase...
Which Test Won | Default Subscription Test
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.Are there more add-to-cart clicks with the...
Which Test Won | Add to Cart vs View Details Test
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests.4 products per row are displayed on a homepage and the...
6 CRO Tests You Can Use to Boost Conversions for E-Commerce
What is CRO? Conversion Rate Optimization (CRO) is the art of elevating the percentage of visitors who perform desired actions on a website. It’s a blend of user behavior analysis, barrier identification, variant testing, and strategic enhancements aimed at boosting...
Which Test Won | Stacked Sub-Navigation
Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked.The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
Which Test Won? | Product Content Test
On a product page which layout has greater Add to Cart conversions?The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
Which Test Won? | Price Anchoring Test
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
Which Test Won? Buy Now Pay Later
Does having a payment plan like Affirm or Klarna on a category or collections page help or hurt conversions? Below is the text placed under each product image. There are multiple rows of products with five products in each row. Which variation created more clicks to...
Which Test Won? Add-to-Cart vs Buy Now
On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
8 Subconscious Landing Page Conversion Triggers
Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...