8 Subconscious Landing Page Conversion Triggers
Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...
3 ChatGPT Problems: Is it Ready for the Big Leagues?
Are ChatGPT, Google Bart, and Bing Search AI using GPT-4 ready for prime time? Not by a long shot. The hype has gotten both companies and the average person excited to a point of delirium. ChatGPT and GPT-3 are experiments. Depending on your perspective, they are...
The Sunsetting of Google Optimize and the Best Alternatives
What Is Google Optimize?Google Optimize is a free website optimization tool that allows businesses to test and optimize their website's performance. Optimize 360 is the more robust, paid version of Google Optimize. These tools provide A/B testing, multivariate...
What is ADA Web Accessibility?
What is ADA and How Does it Relate to Web Design?The Americans with Disabilities Act (ADA) is a federal civil rights law that aims to ensure equal opportunities and access for individuals with disabilities in various aspects of life, including employment,...
What is Conversion Rate Optimization?
In simple terms, conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. However, it is much deeper than that. CRO is the art of combining usability, graphic design, psychology, marketing, web design, and statistical analysis with the goal of understanding your audience and creating a website that is tailored to their needs.