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On a product page which layout has greater Add to Cart conversions?

wo product options labeled 'variation a' and 'variation b' with descriptions, prices, review counts, and 'add to cart' buttons.

The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence.

OK, maybe this one was too easy, but many of our clients have no content or the wrong content above the Add-to-Cart button. The key here is to pick the benefits that are strong for the product and differentiate the product from similar products you are selling. Keep the benefits at 2 to 5 words and don’t have so many bullet points that the Add-to-Cart button gets pushed below the fold for desktop. For mobile try to keep the Add-to-Cart button on the first scroll if possible.

Greg Ahern