On a product page which layout has greater Add to Cart conversions?
The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence.
OK, maybe this one was too easy, but many of our clients have no content or the wrong content above the Add-to-Cart button. The key here is to pick the benefits that are strong for the product and differentiate the product from similar products you are selling. Keep the benefits at 2 to 5 words and don’t have so many bullet points that the Add-to-Cart button gets pushed below the fold for desktop. For mobile try to keep the Add-to-Cart button on the first scroll if possible.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
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