For a weight-loss landing page, which image had the highest conversions of filling out a lead form? The results: The winner is the woman tying her shoes, with 41% more conversions than the two women dancing! Did you guess the right answer? This shows that image...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. Does infinite scroll on a category page increase...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. Are there more add-to-cart clicks with the...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. 4 products per row are displayed on a homepage and...
Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked. The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
On a product page which layout has greater Add to Cart conversions? The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
