A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. Does infinite scroll on a category page increase...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. Are there more add-to-cart clicks with the...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. 4 products per row are displayed on a homepage and...
Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked. The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
On a product page which layout has greater Add to Cart conversions? The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
