Artificial intelligence (AI) is a fast-growing field of technology. However, what we see in the movies is years ahead of current technology. Because of this, AI systems still need some human guidance. Ometrics AI lab is constantly creating new cutting-edge AI systems and pushing technology to become smarter and more human. One of those AI systems is Ochatbot®. Ochatbot comes with many benefits, including an increase in sales revenues, AOV, business leads, and a drop in support tickets. But the most interesting benefit comes from the analysis of every conversation the AI has with prospects and customers.
The Benefits of AI in Marketing
Now more than ever, businesses are opting to utilize AI in digital marketing. A large amount of data gathering allows marketers to gain a much better understanding of their customers, and their competitors, and predict upcoming trends. All while saving time and resources.
Here are some of the top benefits of AI in marketing:
Better Understand Your Clients, Customers, and Shoppers
The AI learns more about shoppers over time as more users engage with it in conversation. Marketers can see what types of questions are being asked and what shoppers are looking for in a product or service.
- Understanding what questions are being asked about a particular product or service helps to craft better marketing and on-page content.
- Discover more detailed customer expectations about shipping times, shipping costs, product results, and more.
- Gain insights into what your product or service is missing or is needed to compete.
- Find out what products or services shoppers prioritize.
- Determine what customer support or service issues shoppers experience to alleviate them faster
Achieve More Sales from Marketing Efforts
Marketers are always searching for ways to improve their marketing tactics that lead to more sales. Utilizing AI allows them to find out why shoppers purchase as well as what is preventing them from proceeding with their purchase.
- Gain more in-depth knowledge about sales obstacles to better overcome them during the sales cycle.
- Discover what page content is missing that will overcome sales obstacles quicker.
- Find out what issues or concerns cause shoppers to not add products to their cart.
- See what campaign elements or tactics resonate best with shoppers.
- More accurately track campaign results on a deeper level.
Gain That Competitive Edge
Staying up to date with competitors is a very important aspect of any business. Even more so with digital marketers keeping up with their competitor’s tactics and techniques. AI marketing allows marketers to stay ahead of the competition.
- Find out about new products that shoppers are asking for.
- Discover emerging markets to target for further expansion.
- See what competitors your shoppers are talking about the most.
AI Marketing will help digital marketers learn more about their target audience and get the most out of their marketing efforts. Ometrics is here to help marketers utilize AI marketing in the best and most effective way possible.
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