On a product page which layout has greater Add to Cart conversions? The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...
What Is Google Optimize? Google Optimize is a free website optimization tool that allows businesses to test and optimize their website’s performance. Optimize 360 is the more robust, paid version of Google Optimize. These tools provide A/B testing, multivariate...
What is Conversion Rate Optimization? In simple terms, conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. However, it is much deeper than...
