Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked. The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
On a product page which layout has greater Add to Cart conversions? The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
Does having a payment plan like Affirm or Klarna on a category or collections page help or hurt conversions? Below is the text placed under each product image. There are multiple rows of products with five products in each row. Which variation created more clicks to...
On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
