The Ometrics® Story

Everything we do at Ometrics is focused on helping businesses grow with conversion rate optimization and lead generation. Ometrics started with the creation of conversion optimization metrics tools such as on-site surveys, heat & click maps, form & funnel metrics and A/B testing tools, and then we developed unique tools such as intelligent pop-ups, lead and offer sliders and more.

In addition to CRO tools, we also consult with clients to help them improve not only the conversion rate of their website or landing page, but the whole conversion funnel.  We enjoy consulting and helping companies grow because it pushes our creativity and keeps us on the cutting edge of CRO and lead generation.

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Greg Ahern

The founder of Ometrics, Greg Ahern speaks at conferences and webinars on conversion optimization. He has been a successful Internet entrepreneur in the digital marketing, lead generation and conversion rate optimization industry since 1994. As co-founder and former CEO of Colorado Innovations LLC, he launched a number of companies including PromoteWare(TM), a web development and marketing company, and QuoteCatcher®, a business to business leads company serving over 40 industries. Both were successfully acquired.

Lead Optimization Program

A complete lead optimization program from the top of the funnel to the sale

Targeted Traffic

Custom, highly targeted advertising campaigns driving prospects to your conversion funnel.

Landing Pages

High converting landing pages are created, hosted and optimized for conversions.

Lead Magnets

Creative lead magnets that spark the interest of your prospective customers.

Lead Capturing & Nurturing

Exit intent lead capturing, AI chat bots, SMS, eMail nurturing and more.

Website Conversion Rate Optimization

Increase your sales with conversion rate optimization

CRO Audit

Get live feedback on what stops users from converting. Gain insights on how and where to start.

CRO Analysis

In-depth analytic analysis, surveys, heat maps & more that pinpoints issues and creates a test plan.

CRO Testing

Conversion rate optimization A/B testing that increases lift, based on years of testing experience.

Conversion Tracking

Conversion rate metrics, KPI tracking systems and real-time reporting.



Happy Customers

Greg Ahern has been a valuable partner to SmartSearch Marketing. Through landing page testing and website CRO programs he has played a central role in improving clients’ online engagement, conversion, and bottom line business results.


Patricia Hursh

Patricia Hursh

VP Client Delivery, SmartSearch Marketing

Greg has a tremendous breadth of digital marketing experience. Greg consulted on optimization strategy and launched a series of trial and purchase funnel A/B tests that led to higher conversion. I would recommend Greg to any organization seeking to improve its digital marketing performance or launch new digital initiatives. He’s the rare marketer with a solid technical background, analytical mind, and instinct for innovation.


Matt Davidson

Matt Davidson

Head of Web Strategy at Wowza Media Systems

Greg Ahern’s experience with website and landing page best practices more than double leads. But one of Greg’s greatest assets is his focus on numbers and analytics. He tests and optimizes, then repeats until we get to the best possible website / landing page / advertisement.


Lynn Green

Lynn Green

Sr Marketing Manager at Wowza Media Systems

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