The Ometrics® Story

Everything we do at Ometrics is focused on helping businesses grow with conversion rate optimization and lead generation. Ometrics started with the creation of conversion optimization metrics tools such as on-site surveys, heat & click maps, form & funnel metrics and A/B testing tools, and then we developed unique tools such as intelligent pop-ups, lead and offer sliders and more.

In addition to CRO tools, we also consult with clients to help them improve not only the conversion rate of their website or landing page, but the whole conversion funnel.  We enjoy consulting and helping companies grow because it pushes our creativity and keeps us on the cutting edge of CRO and lead generation.

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Greg Ahern

The founder of Ometrics, Greg Ahern speaks at conferences and webinars on conversion optimization. He has been a successful Internet entrepreneur in the digital marketing, lead generation and conversion rate optimization industry since 1994. As co-founder and former CEO of Colorado Innovations LLC, he launched a number of companies including PromoteWare(TM), a web development and marketing company, and QuoteCatcher®, a business to business leads company serving over 40 industries. Both were successfully acquired.

Lead Optimization Program

A complete lead optimization program from the top of the funnel to the sale

Targeted Traffic

Custom, highly targeted advertising campaigns driving prospects to your conversion funnel.

Landing Pages

High converting landing pages are created, hosted and optimized for conversions.

Lead Magnets

Creative lead magnets that spark the interest of your prospective customers.

Lead Capturing & Nurturing

Exit intent lead capturing, AI chat bots, SMS, eMail nurturing and more.

Website Conversion Rate Optimization

Increase your sales with conversion rate optimization

CRO Audit

Get live feedback on what stops users from converting. Gain insights on how and where to start.

CRO Analysis

In-depth analytic analysis, surveys, heat maps & more that pinpoints issues and creates a test plan.

CRO Testing

Conversion rate optimization A/B testing that increases lift, based on years of testing experience.

Conversion Tracking

Conversion rate metrics, KPI tracking systems and real-time reporting.



Happy Customers

Greg is forthcoming with ideas, feedback and questions. His communication style enabled the project to adapt to organizational and technical challenges, and the final product was launched successfully.


Lyndsey Crum

Lyndsey Crum

Assistant Dean, University of Colorado, Colorado School of Public Health

Greg Ahern has been a valuable partner to SmartSearch Marketing. Through landing page testing and website CRO programs he has played a central role in improving clients’ online engagement, conversion, and bottom line business results.


Patricia Hursh

Patricia Hursh

VP Client Delivery, SmartSearch Marketing

Any CRO consultant can suggest “best practice” improvements to bump up conversion rates a few percentage points, but Greg Ahern fully understands how to dive deep into site behavior to pull out your site’s true value.


Justin Coons

Justin Coons

SEO & CRO Manager, Clicks and Clients

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