What is Conversion Rate Optimization Testing?

What is Conversion Rate Optimization Testing?

The crux of conversion rate optimization is testing. After learning and creating hypotheses for why a user is not taking action, we set up A/B tests that determine with a high statistical accuracy which design is better.

To speed up the testing process, we use test data from other industries to get new test ideas. Once a test is completed, a report is created so you can remember what worked in the past and what did not. We make recommendations that include screenshots of the test variations that you can give to your webmaster.

All testing is done without editing website code which saves development dollars.