Weight-Loss Landing Page | Which Test Won

The winner is the woman tying her shoes, with 41% more conversions than the two women dancing! Did you guess the right answer? This shows that image testing is always required. There are so many biases people have with images, especially in our very polarized society. Another consideration is the audience the ad campaign is targeting. Before I selected images to test, I had to first research the desires of people losing weight. Although dancing and having fun are high on the list, so were daily activities.

As always, with all tests, you must test this on your site before implementing it. A test result from one site does not indicate it will be the same on another site due to many factors.