What Is Google Optimize? Google Optimize is a free website optimization tool that allows businesses to test and optimize their website’s performance. Optimize 360 is the more robust, paid version of Google Optimize. These tools provide A/B testing, multivariate...
What is ADA and How Does it Relate to Web Design? The Americans with Disabilities Act (ADA) is a federal civil rights law that aims to ensure equal opportunities and access for individuals with disabilities in various aspects of life, including employment,...
What is Conversion Rate Optimization? In simple terms, conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. However, it is much deeper than...
