For a SaaS company, which variation had more paying customers over time, and why? The results: Variation A will have the most sign-ups, but the reason for long-term revenue may not be so straightforward. Sites where you have to enter your credit card have 80%...
On a product page, which variation had more clicks to add to cart?See the answer below. The results: Variation A, with a percentage saved, was the winner. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every...
Which cart led to a higher checkout conversion rate? The results: The Winner: Variation A, the control without the testimonial, had the best conversion rate. The variation with the testimonials resulted in a 5.48% drop in clicks to the checkout page and a 2.59% drop...
Which desktop navigation logo placement resulted in more visitors clicking beyond the home page? The results: The Winner: Variation B, with the logo on the left, saw a 23% increase in visitors clicking the navigation. Note that this data is for desktop visitors...
Your potential customers are waiting for you to entice them. They’ve read your marketing material, they know what you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and now...
