Heatmaps are a powerful visual tool that shows how users interact with websites through clicks, mouse movement, scrolling, and eye tracking. Companies can make data-driven optimizations to increase engagement and conversions by analyzing heat map data. Here are 6...
As we look ahead to 2024, conversion rate optimization (CRO) continues to evolve rapidly. Staying on top of the latest trends is crucial for businesses looking to improve their online performance and drive growth. Here are some of the key CRO testing trends to watch...
With the advent of technology, we’ve seen a massive shift in how businesses conduct their daily operations. The current trend indicates using technology to enhance customer experience and provide better services. One of which is the utilization of chatbots in...
Your potential customers are waiting for you to entice them. They’ve read your marketing material, they know what you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and now...
A/B testing is pivotal in conversion rate optimization. Every other week, I share real A/B tests I’ve conducted for clients, you vote, and the following week the actual test result is revealed. Here are past tests. Does infinite scroll on a category page increase...
