Heatmaps are a powerful visual tool that shows how users interact with websites through clicks, mouse movement, scrolling, and eye tracking. Companies can make data-driven optimizations to increase engagement and conversions by analyzing heat map data. Here are 6...
As we look ahead to 2024, conversion rate optimization (CRO) continues to evolve rapidly. Staying on top of the latest trends is crucial for businesses looking to improve their online performance and drive growth. Here are some of the key CRO testing trends to watch...
With the advent of technology, we’ve seen a massive shift in how businesses conduct their daily operations. The current trend indicates using technology to enhance customer experience and provide better services. One of which is the utilization of chatbots in...
What is CRO? Conversion Rate Optimization (CRO) is the art of elevating the percentage of visitors who perform desired actions on a website. It’s a blend of user behavior analysis, barrier identification, variant testing, and strategic enhancements aimed at boosting...
On a product page which layout has greater Add to Cart conversions? The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
