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Which Test Won? Add-to-Cart vs Buy Now

Which Test Won? Add-to-Cart vs Buy Now

On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
8 Subconscious Landing Page Conversion Triggers

8 Subconscious Landing Page Conversion Triggers

Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...