Which Test Won | Stacked Sub-Navigation
Which navigation increased sales? One variation has a fixed sub-navigation while the other opens when Shop is clicked.The results: Variation B for successful checkout had a lift of 12.16% @ 77% statistical confidence. The basic rule here is that the sub-navigation...
Which Test Won? | Product Content Test
On a product page which layout has greater Add to Cart conversions?The results: Variation B for successful checkout had a lift of 15.6% @ 94% statistical confidence. OK, maybe this one was too easy, but many of our clients have no content or the wrong content above...
Which Test Won? | Price Anchoring Test
On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
Which Test Won? Buy Now Pay Later
Does having a payment plan like Affirm or Klarna on a category or collections page help or hurt conversions? Below is the text placed under each product image. There are multiple rows of products with five products in each row. Which variation created more clicks to...
Which Test Won? Add-to-Cart vs Buy Now
On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
8 Subconscious Landing Page Conversion Triggers
Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...
3 ChatGPT Problems: Is it Ready for the Big Leagues?
Are ChatGPT, Google Bart, and Bing Search AI using GPT-4 ready for prime time? Not by a long shot. The hype has gotten both companies and the average person excited to a point of delirium. ChatGPT and GPT-3 are experiments. Depending on your perspective, they are...
The Sunsetting of Google Optimize and the Best Alternatives
What Is Google Optimize?Google Optimize is a free website optimization tool that allows businesses to test and optimize their website's performance. Optimize 360 is the more robust, paid version of Google Optimize. These tools provide A/B testing, multivariate...
What is ADA Web Accessibility?
What is ADA and How Does it Relate to Web Design?The Americans with Disabilities Act (ADA) is a federal civil rights law that aims to ensure equal opportunities and access for individuals with disabilities in various aspects of life, including employment,...
What is Conversion Rate Optimization?
In simple terms, conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. However, it is much deeper than that. CRO is the art of combining usability, graphic design, psychology, marketing, web design, and statistical analysis with the goal of understanding your audience and creating a website that is tailored to their needs.