On a product page, which variation created more clicks to add-to-cart? The results: Variation A with a percentage saved. Clicks on Add to Cart had a lift of 12.5% @ 92% statistical confidence. This is called price anchoring. Every eCommerce store owner must understand...
Does having a payment plan like Affirm or Klarna on a category or collections page help or hurt conversions? Below is the text placed under each product image. There are multiple rows of products with five products in each row. Which variation created more clicks to...
On a product page for a product that costs $300, which variation will get the most clicks to add to the cart and or to checkout? This is kind of a trick question. The first clue is “product that costs $300,” which can indicate a higher probability of a one-time...
Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...
Are ChatGPT, Google Bart, and Bing Search AI using GPT-4 ready for prime time? Not by a long shot. The hype has gotten both companies and the average person excited to a point of delirium. ChatGPT and GPT-3 are experiments. Depending on your perspective, they are...
